For gyms and studios
Make the business run as well as the training does
Membership, retention, staffing and systems support for gym owners and multi site operators. We work on the part of the business that decides whether good coaching actually turns into a profitable gym.
Churn nobody saw coming
Members drift for months before they cancel. By the time the email arrives the decision was made long ago, and the data to catch it was sitting in your system the whole time.
Inconsistent delivery
Two coaches, two completely different experiences. Members notice immediately, and it shows up in retention long before anyone complains.
Pricing set by the gym down the road
Rather than by what the service costs you to deliver and what it is actually worth. Most operators have never run the numbers properly.
Software nobody configured
Paying for three tools that do not talk to each other, with staff doing by hand what should have been automatic from day one.
Hiring without a system
Every new coach onboarded differently, or not at all. Quality then depends entirely on who you happened to hire.
No visibility across sites
If you run more than one location you are managing on impressions rather than on numbers you trust.
How we work with gyms
Diagnose first, then fix, in that order
We do not arrive with a template. The first job is working out where the money is actually leaking, because it is rarely where owners assume.
Diagnostic
We go through member tenure, churn by cohort, revenue per member, class utilisation and staff cost. Most owners have this data and have never seen it laid out this way.
Retention programme
We rebuild the member journey from first visit to month twelve, with defined touch points, early warning signals and a process for acting on them.
Standards and staff
Documented delivery protocols and an onboarding path for new coaches, so quality stops depending on who is on the floor that day.
Systems and software
The right platform for your size, properly configured and integrated, with your team trained to actually use it.
Multi site operators
Consistency is the hard problem
One good location is a coaching achievement. Three good locations is a systems achievement. We build the standards, documentation and reporting that let you see what is happening at each site without being there.
- Shared delivery standards and written protocols across every location.
- A single onboarding path so every new coach starts the same way.
- Reporting that makes performance comparable site by site.
- Quality checks that do not depend on you walking the floor.
Tell us how many locations you run, roughly how many members, and what is bothering you most.